Consumer demand for pet products and services is expanding into almost every corner of what has typically been reserved for human consumption.
It's nice to have a pet that offers unconditional love, someone who doesn't talk back. I love cats, but cats take you on their terms. My golden retriever could have a broken leg, and his teeth could be falling out, but if I walk in the door, he'll wag his tail until it hurts.
We've come a long way in terms of how we view and treat our pets. And, fortunately for pets and people, there is still plenty of opportunity for healthy growth.
Anything that's a trend in human foods, within four to six months it will be a trend in pet food, too.
Pets are an emotional issue, and retailers have a level of communication with the key people who will make noise about these topics.
The house is suddenly quiet and because the pet is replacing the children, you tend to humanize them a little bit. You also want to reward your pet more in terms that make you feel good. It's no longer just enough to find a couple of tennis balls and say, 'You've been a good dog today.
It's a healthy segment, no question about it. These are folks with a little more disposable income and they are looking to make sure their pets are well taken care of.
Baby boomers are turning to pets because it fills the empty house, as kids have gone off to college. Young professionals who aren't starting families right away are still looking for some kind of companionship.