Some say we're blue-collar, middle-class America and do we want to be high-end? Others say we are high-end and can still attract middle-class America.
It's the gift that keeps on giving, through promotion, attendance and future visitation. It's got a tremendous impact at a time when we most certainly need it. Not only has it grown quickly, but it's attracting many runners who have not been to the Myrtle Beach area before.
It can serve to attract visitors who have not been here before and give visitors who have been here a reason to come again.