The Apple mentality is really about creating focus, quality and a voice that people understand and can relate to.
Really take the time to focus on finding your voice and making sure that whatever you're creating is of high quality and is useful for people in their everyday lives.
What drives me is truly inspiring people to realize they can live more creative and simple lives.
We're at a moment where people are rediscovering their ability to design, to create (engineer)and in essence, to become a true maker.
Find advocates! Having advocates and people who will tell your story for you will only help you get noticed faster by more people.