David Carter Quotations

With the in-your-face steroid scandals, I've said at some point the MLB brand would be diminished. Now there's no reason to think they won't come out just fine.

With the perpetual drip of bad publicity, it was difficult for them to be given the benefit of the doubt. The spotlight should be on her capabilities. But ... how can you shine when you're putting out fires and in crisis-management mode?

Ultimately, it boils down to whether an athlete has charisma, believability and the ability to communicate. And Tiger Woods has all of these things.

The price of gas was still around $2.75 in Murphysboro, and in Carbondale it was $2.99, ... In Carterville it was $3.59, and with my Sam's discount, I'm paying $2.96 before it goes up.

So many other drivers can get out there and communicate their personalities through the Speed Channel, ESPN and corporate hospitality. There's a lot more outlets for people to get to know and form opinions about drivers.

She can generate more endorsement money than any woman in history. She's going to be in front of us for decades.

I feel sometimes that we don't give children enough credit to deal with complicated issues. I don't think we should be in the business of sheltering young people from the past. If young people don't know the past, then we are not doing an honest job of confronting the full richness of history.

I can't recall seeing more jockeying for position for a game ticket than in the last few days. I was just recently reminded of how many friends and colleagues in the state of Texas whom I have lost touch with.

If anything should go on the historic register, this farm should. It was a showplace.

He taught me a lot of things. He helped me become a man, and he helped me become stronger and tougher, both physically and mentally.

He's always said he would be very careful, and in the past he has served well. But things are very different now. He's married to someone who benefits from those votes.

His marketing makeover is well underway. Clearly, what he is doing is demonstrating his superstar status on the court, and at the same time trying to position himself as a kinder, gentler guy off the court.

When the boating safety message comes from your neighbors, fellow boaters or well-respected local organizations, it has much more credibility,

We are clearly in a new era. We have to see a new model for how the Olympics are delivered.

Fighting for marketing shelf space alongside Jeter and A-Rod may prove problematic if, over time, Damon is merely perceived as just another all-star player added to Steinbrenner's stable.

Continuity with the sponsorships is critical. The brand equity that the league has put together with its corporate partners, the overall international growth of the sport -- they're hitting on all cylinders, and to have anything take attention away from their growth is going to be very detrimental to them.

The traditional Fortune 500 companies have to steer clear (of Bryant). McDonald's, Sprite, they have the pick of the litter of who they can work with, and they don't have to work with athletes. I think he's probably out for good for Fortune 500 guys. They could get an emerging star who lacks the baggage and rap sheet Kobe has.

Is there risk if they don't live up to the hype? Yes. But there's dramatic upside if you can convince someone who is 13 or 14 to start wearing your shoes or get their parents to get them your cell phone because of that endorsement.

The Vikings are less sympathetic than the other two.

These sponsors like the association with a team when there is an air of success around the club. They like linking their company to the success of the franchise.

People go for different reasons. Consequently, it makes it more challenging for the league or a given team to put out a single, coherent marketing message that says, 'This is the reason you attend.' You see that throughout sports, but it's a little bit more fragmented in soccer because you have the multiple target markets and you have the difference in the style and size of the stadiums.

This is as weird as it gets. I've never been in a game that felt anything like this, that starts with such a terrible ankle injury and ends with a tornado (warning).

They said the hurricane was going to be a Level 5 when the city was only built to handle a 3. It was time to leave, ... But no one thought 'The Big Easy' would go under.

They're paying to milk the controversy. Will they draw criticism? Absolutely. But for a company like Nike that can afford to take a risk or a smaller company looking to make a splash, it may be worth it.

There's a real fan base in Mexico. That's a very intriguing and potentially very lucrative market for the NFL.

There's an old saying about martinis ? one's not enough and three is too many. Races out here, one is not enough and you wonder if two is too many.

It's just going to have to come out of my profits for now, and hopefully the prices will drop soon, ... I think this is price gouging. They are trying to get what they can while they can. You have to have gas, so what are you gonna do?

It's a very appropriate admission that she's in the entertainment business and a global entity.

For a generation of consumers who have known Nike for being nothing less than their brand, it's their generation's Coca-Cola, burned into their consciousness, burned into an entire generation. The same can't be said for Adidas.

It's an incredible challenge and an incredible burden.

It's played out about as well as the commissioner hoped for. You've had good match-ups, upsets and nationalism.

It's hard not to be bullish on Los Angeles,

I've had several years where I have not been where I want to be. You have to look at yourself and see where you can get better. For years I didn't improve and others went past me.

That means trackside entertaining, getting in front of vendors as much as getting in front of a person buying potato chips. If you're a regional company in the Southwest and want to make a statement, it's probably a lot more cost effective (to be a partial sponsor) than trying to do an annual deal.

I'm excited. UCLA is one of the best schools out there in both sports and academics.

If people remember these games, they're going to think back on them as the ones where Americans fell flat on their face literally and figuratively. The advertisers are going to be reticent to use these athletes, even the ones who did well.

In order for baseball to succeed in this latest attempt to go global, you need the players and their agents to get behind it. You need players to market the game, not diminish the game's stature.

His management team likely sat down and said you have to show you're a family man and a team player, interested in doing the right thing by your family and teammates. And that resonates to a photo op.

But to get on real solid economic footing, it has to embrace the everyday sports fan. And if the only time the everyday fan gets exposed to hockey is with a scandal, that doesn't help.

I don't think the WNBA is going to disappear from the sports landscape anytime soon. It's likely to keep chugging along. It's never going to be part of the mainstream in pro sports leagues, but it can find its place as long as expectations don't get too high.

You can run into an issue where the quality is compromised by the quantity. But the sponsor is not just involved to reach people on site. It's part of a broader marketing strategy. Any potential clutter is offset by greater tactical opportunities.

Their lives were intertwined in need, driven by greed and lust. Nevertheless, the court is convinced of his love for her,

The chance of an individual owner deciding to up and move is unlikely -- that fear is unfounded.