I guess I'm a little skeptical about the product side of this restructuring. Can they turn around the decline in market share with their new product?
GM is losing market share overall, but mostly because of its fleet sales. GM's sales to actual retail customers were up a bit in February, so its total market share is down, but in the units that really count, the results weren't that bad.
You have to praise their sense of realism, that they'll never get to a 25 percent share again. They have got to do this to survive.
Detroit was an island surrounded by prosperity this year. The big SUV sales collapsed and did a number on their profitability. Both GM and Ford will lose a little market share in 2006, but not at the rate of 2005.