David Jernigan Reduce Quotations

Underage drinking costs the United States more than $62 billion each year. At this crucial time when research shows that girls are binge drinking with alarming regularity, more must be done to reduce youth access to alcohol, and the appeal of alcohol to our youth.

This change would leave 79 percent of television programming available for alcohol advertising and would reduce youth exposure to alcohol advertising by 20 percent.

At the end of the day we know how to reduce and prevent underage drinking. What is lacking is the will to put what we know to work on behalf of our youth.