Don Knauss Quotations

We have had a deep and mutually beneficial relationship with our bottlers for more than 100 years. One of the historic strengths of our system has been its ability to change and adapt as our consumers, customers and competitors have changed. Change today is coming more rapidly than ever, and if we aren't willing to consider change, we risk missing out on growth.

We've found that as people age, their taste shifts. That's our sweet spot. These are consumers who don't go for the diet colas because of the taste and they want to avoid the sugar in the regular cola.

We think C2 really has the power to become a global trend. This is a new product for people who want an active and healthy lifestyle but who don't want to compromise on taste.

We think C2 really has the power to become a global trend, ... This is a new product for people who want an active and healthy lifestyle but who don't want to compromise on taste.

We are extremely disappointed that a few individuals are attempting to hijack those discussions.

Litigation is completely inappropriate and unfounded in light of the ongoing discussions between the company and all our bottlers to respond to a major customer's request for the benefit of everyone. We are extremely disappointed that a few individuals are attempting to hijack those discussions.

We're also strengthening our commitment to our core brands,

There are many factors at play in helping our young people build balanced lifestyles. Because of our long-time partnership with America's schools, Coca-Cola wants to play a positive and effective role in helping to promote healthy, active lifestyles among students nationwide.

When a customer comes to our system with an idea, we want to consider it as a system for the benefit of our consumers and our entire system, which is how we have handled this request. We are currently reviewing a complex and unrealistic proposal from the Coca-Cola Bottlers Association and have committed to responding to it by Feb. 22. These lawsuits will only shut down for everyone what we believe had been a productive business dialogue.

We're responding again to what our consumers are telling us they want.

Consumers are telling us they want another choice, and they haven't been getting it until now.

C2 will be the biggest thing to arrive since Diet Coke's debut over 20 years ago.

These guidelines mark a commitment by the industry to provide schools with beverages that offer variety, nutrition and fewer calories, and are very similar to the Coca-Cola System's current guidelines in the U.S..