With the newspapers cheering, Lieutenant Colonel Roosevelt chose a top-notch regiment of more than 1,250 men. They were first called Teddy's Texas Tarantulas and went through three or four other monikers until Roosevelt's Rough Riders stuck.
Ever since Willie Nelson brought rednecks into an alliance with hippies back in the psychedelic '70s, Austin has milked its quirky libertarian spirit for a worldwide bonanza of free publicity.
The Rough Riders brought honor to San Antonio by winning battles in Cuba throughout the summer of 1898, and Roosevelt became a Texas folk hero overnight.