Unity of the different forces and particles is achieved because they all come from different kinds of vibrations of the same basic string.
You have that one basic string, but it can vibrate in many ways. But we're trying to get a lot of particles because experimental physicists have discovered a lot of particles.
Technically you need the extra dimensions. At first people didn't like them too much, but they've got a big benefit, which is that the ability of string theory to describe all the elementary particles and their forces along with gravity depends on using the extra dimensions.
Having those extra dimensions and therefore many ways the string can vibrate in many different directions turns out to be the key to being able to describe all the particles that we see.