Fred Anderson Quotations

We remain focused on our primary goal of returning Apple to sustainable profitability,

We are also resetting our revenue target for fiscal year 2001 to the $7.5 to $8 billion range and our target for EPS to the $1.10 to $1.25 range.

what we believe will continue to be a tough economic environment.

We're confident about Apple's future and believe this repurchase program is a good long-term investment for shareholders,

Some component supplies will be impacted, but we believe the situation will be resolved well in advance of the end of the next quarter,

Since then, we have filled up this building pretty well.

We expect to have acceptable margins on the iMac, ... We're not down in that sub-$1,000 space where people are having difficulty making money.

Our cash position remains very strong at over $4 billion, and we are planning a return to sustained profitability beginning this quarter,

Our goal for fiscal 1998 is to continue to reduce Apple's break-even point through a combination of further expense reductions and gross margin improvements,

remains very strong, with over $4.3 billion in cash.

We now expect that the slowdown in retail that everyone's experienced since the attack of Sept. 11 will result in our reporting a small loss for our retail stores for the December quarter rather than the break-even results we had previously expected,

We continue to look toward the December quarter as our first opportunity for year-over-year (revenue) growth which we expect to turn into unit growth,

We expect to catch up on the backlog of the G4 ... But we will have supply constraints for the iBook.

We're delivering solid profitability while maintaining lean channel inventories in a weak economic environment, ... Our balance sheet remains very strong, with over $4.2 billion in cash, and we are targeting a slight sequential increase in revenues and earnings per share in the September quarter.

We still have a couple thousand people split between hardware and software. When you look back at the people that originally created the operating system, it was a small team. We've done creative things at Apple typically in small teams.

We are currently re-evaluating our plans going forward, and will provide lower growth targets for next quarter and the next fiscal year when we announce our final results on Oct. 18,

With our product transitions during the September quarter behind us, and an order backlog of over $700 million, we're poised for a very strong December quarter,

We feel very good about delivering solid profitability while reaching our goal of 4 weeks of channel inventory ahead of schedule.

very optimistic for the strong momentum we have.

Beautiful places, they were. They had porches in front, high ceilings in the apartments. You could watch the West Albany fireworks. But that was long before your time.

And yet, despite its military defeat, the loss of its North American possessions, and the destruction of most of its navy, France survived defeat and rapidly recovered.

There's no question average selling prices are dropping all over the marketplace,

Apple is committed to making the investment to gain market share and grow the company,

Apple has been cleaning up the way it does business and that's good, but ultimately we need to begin growing this business. We need to make sure we have competitive cost structures so we can grow.

Strong demand for our professional products combined with superb operational efficiency resulted in very strong earnings. Apple finished the quarter with $3.6 billion in cash and short-term investments.

It'll take most of the quarter to ramp up production of the iMac, and we're unlikely to be able meet expected demand for the quarter, ... We certainly hope more than half of the iMac sales this quarter will be the new iMacs. How much over half it goes will depend on supply.

It will basically be the same package as we had before.

It was a football player's dream. Guys play whole pro careers, and don't get a chance to sniff it. I never thought I'd get that lucky to be on a team like that.

It's really a teaching gallery. I think it's important that faith stories be told.

The consumer needs to show up for the holiday season for the personal computer industry to do well in the December quarter,

The consumer market is pretty soft. We are seeing things similar to what our competitors are.

In light of the lower results anticipated for the December quarter, we now expect revenue for fiscal 2001 to be in the $6 billion to $6.5 billion range,

In light of September's disappointing sales and higher-than-planned ending channel inventories, we are resetting our revenue estimates for the December quarter to about $1.6 billion and are targeting a slight profit,

I prefer to wait until we complete the quarter.

I don't think we have any evidence that it is an industry-wide slowdown,