George Schweitzer Quotations

We're spending more money on this than any other promotion in UPN history. They've delivered to us a great pilot, and we want to get this out in as many places as we can.

This is the evolution of a partnership that has already reaped many rewards for both Williams-Sonoma and CBS. We've enjoyed a fruitful relationship with the 'Early Show,' and this new campaign takes that collaboration one giant step forward. We're confident that the penetration in mall and retail centers across the country that Williams-Sonoma offers, as well as their upscale customer base, makes them the ideal partner to launch what is going to be television's most anticipated new schedule.

This is the perfect extension of the CBS brand, and a strategic way to introduce new viewers to all the phenomenal talent we've assembled in our entertainment, news and sports programming. The distribution model we've put together assures us that this publication will have a fantastic debut, and that TV lovers across America will have access to all the inside scoop, profiles and features that only WATCH! Magazine can deliver.

Initiative understands who we are and where we are going. The Initiative network offers us the reach, the know-how and the creative talent to help us maintain our edge in the crowded and competitive media marketplace.

In the past, we have had street teams giving out show premiere DVDs and things like that, but this is the first time we are doing these big-scale events.