Jeffrey Cole Quotations

The 50 percent of U.S. households with computers--a number that is growing rapidly--is large enough to examine changes in behavior and attitudes that are already occurring.

While television is primarily about our leisure time, the Internet is already transforming work, school, and play.

We want to establish their behavioral patterns before they have Internet technology. Then we can see what happens after they get wired. We can see how their lives and household habits change.

Use of the Internet is reducing television viewing around the world while having little impact on positive aspects of social life.

The Web has become the media of public service, of communication, of original content. I think this will be viewed as the first event that demonstrates what the Web has become in terms of being transformational in people's lives.