Jeffrey Logsdon Capture Quotations

Monday Night Football is a television institution, if not a cultural institution, ... It's not unlike '60 Minutes' trying to go to '60 Minutes II.' It never really captured the audience.

It may be as new generations of moviegoers come along that this is the absolute best way for studios to capture additional dollars from these highly visible, highly successful products.

It's really a make-or-break situation. You get a good initial flow through your advertising effort and ... you know you capture a significant amount of business early.