Jim Silver Three Quotations

Parents and kids still love the retailer because it still sells three times as many toys as a Wal-Mart or a Target. It still has the best selection of toys and games out there. The toy manufacturers certainly want to see it around and that's why many are giving it more exclusive deals to sell a number of their toys.

American Girl had done it strictly catalog and online, before they built the three stores. They developed this brand throughout the years, they have a loyal following and it's very hard to do.

The February show has really transformed over the last three years.