I promise you we will make films that entertain you the moment the lights go down. We're making Disney the one place you have to work (as an animator).
When you go into the theatre and the lights dim, you want to entertain people from beginning to end. You want them to be swept up in your story, on the edge of their seats, unable to wait to see what happens next, be blown away and afterwards just go, 'Wow!'
In dire economic times, movies are relatively inexpensive entertainment for the whole family.
The way the films look will never entertain an audience alone. It has to be in the service of a good story with great characters.
When you set out to really entertain adults as well as kids, your audience is basically anybody who is breathing.