John Sculley Experience Quotations

Our primary goal in the consumer health service companies I back is helping them create an uncompromisingly great consumer experience.

Apple does magical things, but it does magical things that are a combination of a product, a service, a system, and an experience with no compromised standards. But you don't see Apple off trying to replicate Facebook, and I think it would be surprising to me if Apple went off and said, 'We're going to replicate a Facebook just for health care.'

I think that Apple has revolutionized every other consumer industry; why not television? The complexity of the experience of using the television gets more and more complicated. So it seems exactly the sort of problem that if anyone is going to change the experience of what the first principles are, it is going to be Apple.

The healthcare industry has never had a priority on user experience because there has been little competition. Prices have never been transparent.

I think that televisions are unnecessarily complex. The irony is that as the pictures get better and the choice of content gets broader, that the complexity of the experience of using the television gets more and more complicated.