I believe no chef becomes what he becomes without having many people influence him.
I always say that I don't believe I'm a chef. I try to be a storyteller.
Let me ask you: Who do you prefer, a clown organizing your menu - with all due respect to Mr. McDonald - or a chef? I do believe it's a very simple answer.
I believe the future is vegetables and fruits. They are so much more sexier than a piece of chicken.
I believe in tradition and innovation, authenticity and passion.
I don't believe in traditional company structures because the best ideas do not always come from the top.