Most philanthropists want to be effective altruists. But the problem isn't intention: it's measurement. Unlike financial investing, which has reporting standards, audit processes, and educational requirements, social investing is notoriously tricky to evaluate.
You can use principles of the free market to drive social change.
Social business lies in the spectrum of possibility between the traditional, profit-maximizing business, which directs little to no profit to doing good, and the traditional charity, which relies mostly on donations to sustain itself.
I'm the founder and CEO of Sama Group, a family of social enterprises - Samasource, Samahope and SamaUSA - that are working to alleviate poverty by connecting the global community to opportunity in sub-Saharan Africa, South Asia, the Caribbean and here in the U.S.
I think the way you build a company for the future has to include social impact; it has to be part of the fabric of your company. I think when you do that, you invariably end up with much better outcomes, even in the short-term.