Non-violent extremism is essentially the increase of intolerant and bigoted demands made by groups seeking to dominate society.
The way to tackle Muslimphobia is to tackle prejudice against Muslims. What it is not is to pretend that Islamist extremism does not exist.
We cannot hope to effectively counter extremism if we just focus on schools, universities and prisons: we need to take this online as well.
The British state already invests in early intervention campaigns in drug abuse and sexual health. Challenging extremism should be no less of a priority.
As people's opportunities to succumb to confirmation bias increases online - only seeking out information that confirms their prejudices - ignorance, extremism and close-mindedness have continued to rise unabated.
The fact is that there is a serious problem of extremism with minority groups within Muslim communities.