We have seen a massive increase in fuel prices.
BBH was chosen for the outstanding insight, creative ability and proven track record of delivering effective advertising it demonstrated throughout the pitch process.
It costs almost 400 percent more than it did in December 2001 to fill up a plane.
Our high street travel shop business is forecast to make ever increasing losses in the years ahead despite continued efforts to reduce costs and improve revenue. We are therefore also proposing to close all 17 shops by the end of August.
Our fuel costs remain a real burden. The price of oil hit a record high of just over 70 dollars per barrel in the aftermath of Hurricane Katrina.
Our fuel costs remain a real burden. The price of oil has risen above $70 a barrel and experts anticipate it staying at these levels for some time.
Our fuel bill of around 1.6 billion pounds is now our second largest cost after employee costs.
People make parallels between this and the Gulf War, but 9/11 was extremely dramatic because it was the first time commercial aircraft were used as weapons of war. It undermined the absolute heart of the business.
We have worked very hard on efficiency and productivity (so) we can put lower fares in the market place, give customers better value for money and make money,
We operate in a very competitive market and are determined to be the first choice for air travelers, who want low prices, flexibility, and a superb flying experience.
We believe fundamentally that the market should consolidate. The strong should get stronger and the weak should go to the wall, and the market should determine that.
We are still very aware that we are not providing the highest levels of service, which our customers expect and for that we fully apologise.
Customers will now be able to easily compare prices for themselves between British Airways and the airlines offering lower standards of service.
This is not a short-term gimmick, but a long-term commitment.
This decision is not a reflection on the professionalism and efforts of our staff in these areas. It is about ensuring that we respond to changes in the marketplace.
This latest fuel surcharge rise is very regrettable but we have little choice to pass some of our extra costs on to our customers.
