Phil Knight Sports Quotations

We wanted Nike to be the world's best sports and fitness company. Once you say that, you have a focus. You don't end up making wing tips or sponsoring the next Rolling Stones world tour.

Sports is like rock 'n' roll. Both are dominant cultural forces, both speak an international language, and both are all about emotions.

Meeting sports athletes that are the best in the world is a thrill to this day.

Ultimately, we wanted Nike to be the world's best sports and fitness company. Once you say that, you have a focus. You don't end up making wing tips or sponsoring the next Rolling Stones world tour.

We're not in the fashion business, as the Wall Street Journal wrote the other day. We're in the sports business, and there's a big difference.