The ESA is extremely pleased that Microsoft, Nintendo, and...

The ESA is extremely pleased that Microsoft, Nintendo, and Sony Computer Entertainment America have voluntarily stepped up to take concrete steps to put the power to regulate the games kids play where it belongs ? in the hands of parents, not government, retailers, or anyone else. The combination of these new controls, the existing ESRB rating system, and voluntary commitments by retailers not to sell Mature and Adult Only games to minors strikes the right balance between strong self-regulation and the ultimate responsibility of parents to take charge of the media their kids consume.