All you can do is make the records, and hope a group of...

All you can do is make the records, and hope a group of people will pick up on it, and it will become the received wisdom that that's the record to buy, ... Because that's kind of how the music business works, isn't it? You think of the Coldplay record or something like that. The received wisdom is that you should have that on your coffee table, if you buy one record every two months or whatever.