Geraldo was that voice in the news business who didn't mind...

Geraldo was that voice in the news business who didn't mind giving his opinion . . . wore his heart and his opinions on his sleeve, ... Once upon a time, that was unusual. Now, turn on any cablecast and you'll see the same things. Geraldo is still a brand on its own . . . like Kleenex or Xerox . . . but there are a lot of people doing Geraldo these days.