One reason Zipcar succeeded was its branding: cool, hip,...
One reason Zipcar succeeded was its branding: cool, hip, smart, urban, fun, innovative. Who wouldn't want to be associated with that?
![Robin Chase Quote About Associated, Cool, Reason, Succeeded: One Reason Zipcar Succeeded Was...](http://qt.azureedge.net/resources/quotes-images-large/one-reason-zipcar-succeeded-was-its-branding-cool-hip-smart-urban-fun-innov-18f535c99d1bed66438bc93ee17fb4b2.jpg)
One reason Zipcar succeeded was its branding: cool, hip, smart, urban, fun, innovative. Who wouldn't want to be associated with that?