One can often trace the sources of a brand personality-here...
One can often trace the sources of a brand personality-here it is the advertising, there the pack, somewhere else some physical element of the product. Of course, the personality is clearest and strongest when all the elements are consistent.
![Stephen King Quote About Business, Somewhere Else, Personality: One Can Often Trace The...](http://qt.azureedge.net/resources/quotes-images-large/one-can-often-trace-the-sources-of-a-brand-personality-here-it-is-the-advertising-b04d48ab57553a543e5d6b9d9b7d8ca5.jpg)