Bow Quotations | Page 3

We have young bowlers. You have to produce young bowlers because 2007 is almost there.

We hope we made a statement to the bowl voters,

Yesterday the election was a shot across the bow to George Bush,

Yes, I think it's going to be a fantastic buy. I think we're going to pack the whole year's Super Bowl rate-of-gain, which tend to average 16 percent during the last 18 years, compound annual growth of the S&P 500, 16 percent a year. We've had zero so far and the outlook is improving very, very significantly for the worst worry that people have had. And that is the Fed rate-hiking. It really looks like the probability is increasing dramatically that the Fed rate hikes are over and inflation pressure is in check. And as that continues to happen through year-end, we can get a fantastic rally, 15 to 20 percent on the S&P 500 in three months.

We didn't win the Rose Bowl or anything. It's just a game. I think we understand that.

We didn't win a Super Bowl together, and that's something I'll always regret not knowing what that feels like. But you and I have won more games together than any quarterback and coach combination in the history of the NFL.

We've stepped up our game by expanding Motown Winter Blast and bringing even more excitement to downtown Detroit. Come Super Bowl Sunday, we expect people to not only talk about which team they're cheering on but also the great time they had at our outdoor extravaganza.

The problem with Super Bowl advertising now is that companies feel they have to do it because it's their only chance to reach a mass audience. Prices continue to rise even though the usefulness of the ads have diminished.

The reality is that it's not even there every series, every play. Even in big games in championship games, in Super Bowls that emotion either can hamper you or it can bless you. You have to know how to handle it and not be overwhelmed by it.

There is no doubt that celebrities add excitement and fun, but in the end the commercial has to tie into our brand. The goal is to make sure people are talking about our commercial the day after Super Bowl and the weeks following the game.