Personal branding is about figuring who you are and what turns you on and then monetising it
A great brand is a story that never stops unfolding.
Nationalism as we know it, is the result of a form of state-sponsored branding.
If design isn't profitable, then it's art.
I've always thought that a name says a lot about a person. So naturally, being named Howard, I always wanted to crawl into a hole.
If your business is not a brand, it's a commodity.
Customers must recognize that you stand for something.
Branding is overrated.
TV feels quite constipated, and the thing I find particularly difficult is the branding of the channels where it's not 'Is it a good script?' but 'Is it a BBC2 script?'
In China, going public has a cachet from a branding standpoint. It will improve our image to ad agencies, government regulators.