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Avoid Quotes
Whether this customer drives in, phones in or clicks in, you as the dealer must develop an instant rapport with that customer and give them all of the information necessary to purchase from you. What you want to avoid is putting that younger buyer through a more traditional sales process from the past that when they finally weed through everything, they disconnect and go somewhere else. To succeed today, you must make sure these customers have the same experience on your lot that they had over the Internet.
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Thinking Quotes
What reaches an audience is honesty. If you're saying something truthful that's supposed to be a funny line, it's going to be funny. And if it's supposed to be a serious line, it's going to be serious. But, I don't think there's a distinction between how you play drama or comedy, if it's based in the truth.