Everyone has the brain power to make money in stocks. Not everyone has the stomach.
You want to be greedy when others are fearful.
Bottoms in the investment world don't end with four-year lows; they end with 10- or 15-year lows.
If investing is entertaining, if you're having fun, you're probably not making any money. Good investing is boring.
Investors should remember that excitement and expenses are their enemies.
I've seen more people fail because of liquor and leverage -- leverage being borrowed money. You really don't need leverage in this world much. If you're smart, you're going to make a lot of money without borrowing.
Investors should remember that excitement and expenses are their enemies. And if they insist on trying to time their participation in equities, they should try to be fearful when others are greedy and greedy only when others are fearful.
You're dealing with a lot of silly people in the marketplace; it's like a great big casino and everyone else is boozing. If you can stick with Pepsi, you should be O.K.
Buy into a company because you want to own it, not because you want the stock to go up.
When you combine ignorance and leverage, you get some pretty interesting results.