Alain Bouchard OC OQ (born 1949) is a Canadian billionaire businessman. He is co-founder and chairman of Alimentation Couche-Tard, and also serves on the board of directors of Atrium Innovations. Both corporations are based in Quebec. (wikipedia)
I discovered early in my career as an entrepreneur that I'm not good at many things, and I said 'I need help.'
When you know who your customers are, that can give you an edge on the competition.