It would have to be an entry-level model, like the Hyundai Excel. It would take low price and some style, though low price triumphs over style any time.
We believe this kind of data is important in a consumer's selection of transportation. Basing purchase decisions solely on fuel economy or vehicle size does not get to the heart of the energy usage issue.
They're simply postponing the acquisition of a full-size sport/utility until they see what happens with gas prices,
The market changed as it often does. Frequently, that means Detroit gets left behind. It never fails.
We hope to see a dialog begin that puts educated and aware consumers into energy policy decisions. We undertook this research to see if perceptions (about energy efficiency) were true in the real world.
Do I want to see a subdivision or a gun club? Honestly - I would want a gun club.
This plan is five years late. But I guess it's better late than never.
Toyota wound up with this paradox. They're selling a car meant for young people to older people. It's not where they wanted to be.
The Bill Ford ads really address the problem that Ford has, which is being pretty stodgy as a company. What the ads do is raise awareness of the brand. How positively they do it is up to the ads, but people do like them.
Somebody was going to do it. Mitsubishi is in dire straits. This is as good an idea as any.