Bill Calder Quotations

We took 360 still photographs and then, using computer graphics, we've mixed them and put them on a loop.

As we evolve as a company, it makes sense to evolve our brand.

We're aligning our brand strategy with our platform strategy.

The Pentium name is the quintessential name of the gigahertz era. The gigahertz era is over.

Now these cities are getting into the game, because they want to bridge their digital divide.

We have reached an agreement that the device will be based on Intel's technology. It will be based on our cutting edge, high-performance Pentium technology, which has some cool features that give it great 3D effects and a very realistic gaming experience as it already does for the PC.

This takes the brand strategy and aligns it with the business strategy that has been underway at Intel for several years.

This was a cultural change where Paul said nothing is sacred.