Brian Graden Quotations

The number of people exposed to videos under our umbrella is greater than it's ever been, We view the two as very tethered together.

Because our audience is experiencing content in so many places these days, it's important not just to be a television company. One hopes the brand is powerful enough that your content is recognizable everywhere.

We're trying to figure out how to monetize these things. It's definitely a piece of the conversation.

our audiences are home in a way they're not during the school year.

You gear yourself up to produce great content for the medium you're serving. We've been serving the primary medium of television for many years, and so our systems and creative people are very focused on that notion. The way we got our digital media businesses off the ground was extending our TV shows and franchises, but now we're starting to see that each medium has its own dynamic and its own rhythms. What works on MTV may not work on Overdrive, and vice versa. So we wanted to creative groups of people who are obsessed about serving new platforms as we have been in the traditional TV area.

We knew that Nick's personality and comedic style would connect with our audience in a huge way,

When we first uncovered the creative genius of the underground skateboard mentality of 'Jackass,' we knew it would resonate with our young adult audience,

It's like having a new dance partner. It looks like MTV, and you grab its hands, but you're not sure how it's going to move yet. You have to learn what does and doesn't react.

We have enough services going toward 18-34. Hopefully, the originality of the content demonstrates some of its MTV DNA.

In the past, if 'Laguna Beach' was a hit, you wait a few months and put out the DVD and then make sure you've got some information on MTV.com -- but all of that was very ancillary, ... Our proposition is that it's not ancillary. In fact, it's reinforcing, all feeding each other.