Bruce Henderson Quotations

Your most dangerous competitors are those that are most like you.

Any corporate policy and plan which is typical of the industry is doomed to mediocrity. Where this is not so, it should be possible to demonstrate that all other competitors are at a distinct disadvantage.

The essential element of successful strategy is that it derives its success from the differences between competitors with a consequent difference in their behavior.

The objective is to enlarge the scope of your advantage which can only happen at someone else's expense.

All strategy depends on competition.

Fatal North was being poisoned to death aboard his own vessel and by someone from his hand-picked crew... a cold-blooded, calculating, pre-meditated murder by a diabolical killer.

Any approach to strategy quickly encounters a conflict between corporate objectives and corporate capabilities. Attempting the impossible is not good strategy. It is just a waste of resources.

They're talking about spending $800 million up front. That's an incredible amount for even a billionaire, ... I don't believe the plan is real. I don't think they're serious.

Every time you turn over a rock at the city, you find sleight of hand in the budget, a document that doesn't clearly reflect what's going on.

The last thing in the world they wanted was scrutiny.

If you are in business and self-supporting you already have some kind of competitive advantage no matter how small or subtle.

I don't see any problems, other than for issues of pride. ... I may be overlooking something, but it sounds like, win, win, win.