The Powers Information Network found that Scion has buyers with an average age of 39, and Honda Element buyers have an average age of 43.
Through evolution its key components continue to get smaller and more efficient.
The Honda Element is unique, and so we were looking for an ad that would be unique and appeal to younger customers.
We chose a game on the Internet because it's fun and could be spread by word of mouth and could reach a target audience of college kids.
