Coke relies on soft drinks for this huge piece of their business and those products have been in a secular decline and that's where Coke makes its money.
If it didn't have Gillette, Procter & Gamble would be in a tougher spot.
They've been putting a ton of money into their marketing and we're starting to see the fruits of that spending.
They've managed to stay ahead of this wellness trend that could have caused a huge backlash with people just stopping eating chips period.
