Chuck Viane Quotations

It had been a chicken-or-the-egg situation. Exhibition said if there was content, they'd put in the equipment. Distribution said if there was equipment, they'd provide the content. We just decided it was time to start to do it to further the cause of the digital transition.

Being a family movie and Halloween becoming such a family experience in the last few years, we didn't want ('Bear') to compete with a natural problem of having families' attention drawn somewhere else, so we waited till Saturday,

We're tremendously excited. But the weekend has certainly righted itself. This is probably going to be the record gross for this weekend in August. Along with that, having number three, four ('Freaky Friday') and six ('Pirates of the Caribbean: The Curse of the Black Pearl') in the marketplace makes us feel terrific.

We're thrilled. We are going to take a couple hundred additional runs this Friday, trying to find the appropriate areas to add (while) trying not to step on the substantial runs we have today.

Now we've got the summer ahead of us where every day is a holiday (and) our audience expands.

It's clearly public word of mouth. This is one of those weekends where you can sit back and really enjoy what we do.

It was an opportunity that was waiting to happen.

Any time a new process comes into the market, there is always a pioneer. In this case, it's us, ... But this isn't about one picture, it's about the future. We are waiting to see how it all plays out. But at the same time, we are committed to the process and believe, as filmmakers (Robert) Zemeckis and (James) Cameron believe, this is where it is going.

It's hard to believe in this day of the freefall second weekend that we could hold up like this. It's fabulous. When you go back and look in the era of mega openings of $50-60-70 million, this is one of the smaller drops.

This is one of those movies that's playing to everybody, and everybody is loving it.