The Freedom Party of Manitoba, founded as the Libertarian Party of Manitoba, is a provincial political party in Manitoba, Canada, advocating cannabis legalization. (wikipedia)
We are from Day One going after every fan of the book. We want them to know that however they connected to the book, we've made a movie that's true to the book.
Everyone has his own take on the book, to which the movie is faithful. Rather than embracing any interpretation, we're remaining neutral, adopting the Switzerland approach.
Everybody is trying to reach out to as wide an audience as possible. It may have some adult humor that goes over the heads of other audiences, but it's never so colorful that it would affect the MPAA and how they rate the movie.
We recognized there were tens of millions of fans of the book ... and therefore we followed a strategy to make a movie that would be true to the book.
We were going to remodel it at first, but we decided it would cost more than it was worth. They really desperately need houses to do this.
However you're a fan, it really doesn't matter to us. We want you to become a fan of the movie.
We feel like this is a really strong first step in addition to all the other things we do to combat piracy,
In the case of 'Happiness,' I think the best thing that could have happened was for us to have had the ability to say to Todd Solondz, we want to preserve your vision of this picture even if it means we don't have the ability to release it.
For the last 75 years we have been the gold standard for family entertainment.
There are only so many movies you can make in a given year, and this didn't fit into our long-term approach. We were uncomfortable with this kind of humor.