They may not have the lock on the community they once had and they have to do the right things to differentiate its products and services. It's all about marketing the brand, whether it's sports or any other venue.
Clearly, additional security has been burdensome for all companies that require security post 9/11. In this isolated case, the Buccaneers organization felt duty bound to come to the assistance of the TSA.
They were wonderful about it, and it gave us a chance to go back and study some of the security costs that had been incurred post 9/11.
With the rabid sports fan in Central Florida, it's the right emotional vein to tap to show their ... message.
