What we wanted to do more than anything was to get people in there and into our jeans.
Shopping for jeans can be such a pain. But these invite-only events create a party atmosphere.
It's that nautical and pretty theme that you can see throughout the spring line.
It's not funky but a more stylish look for women, almost reminiscent of the Audrey Hepburn era. And we're not abandoning the basics. We're trying to show people that we're about more than just basics.
The stretch pant is a big and well-known segment for us. We chose the song because we wanted to create an upbeat, energetic and fun mood for the spring.
There are a lot of options with stripes.
I think it's all about wearing horizontal stripes in the right way. I think it's a reality that bigger horizontal stripes don't flatter bigger body types. I think that thinner stripes are certainly more flattering.
Don't be afraid of horizontal stripes. They're always going to be a big fashion statement. It's all about wearing them for your body type.
