Faith Popcorn Quotations

Just before consumers stop doing something, they do it with a vengeance.

Cocooning: The need to protect oneself from the harsh, unpredictable realities of the outside world.

This is a dream as old as America itself: give me a piece of land to call my own, a little town where everyone knows my name.

We are hungry for things that have touched human hands.

You can trust a crystal ball about as far as you can throw it.

Cocooning is about insulation and avoidance, peace and protection, coziness and control - a sort of hyper-nesting.

The cliches of a culture sometimes tell the deepest truths.

To offset a depersonalized society, consumers crave recognition of their individuality.

Stop competing on price; compete on value. Deliver total consumer solutions, rather than just your piece of the solution.

We can never give up the belief that the good guys always win. And that we are the good guys.