Howard Gossage Quotations

To explain responsibility to advertising men is like trying to convince an eight-year-old that sexual intercourse is more fun than a chocolate ice cream cone.

The real fact of the matter is that nobody reads ads. People read what interest them, and sometimes it's an ad.

I don't know how to speak to everybody, only to somebody.

Advertising justifies its existence when used in the public interest-it is much too powerful a tool to use solely for commercial purposes.

The buying of time or space is not the taking out of a hunting license on someone else's private preserve but is the renting of a stage on which we may perform.

I long for the day when advertising will become a business for a grown man.

I have been waiting twenty years for someone to say to me: "You have to fight fire with fire" so that I could reply, "That's funny-I always use water."

The real fact of the matter is that nobody reads ads. People read what interests them, and sometimes it's an ad.

If you have a lemon; make lemonade.