Isaac Larian Quotations

We don't look at ourselves as a toy company. The toy market, to be frank, is just shrinking.

Our goal is to grow both horizontally and vertically.

Our philosophy is that we don't think of ourselves as just a toy company but as a consumer entertainment products company. It even says that on our business cards and that's the direction that we're heading in.

It is time for Barbie to retire. I mean, even Michael Jordan retired.

This is a great opportunity for BRATZ fans, as we believe BRATZ MOBILE phones will appeal to girls' emerging sense of fashion and friendship. While our young consumers love staying in the loop with the latest gossip, the most important feature is that the BRATZ MOBILE phone works across the United States and it is an excellent and economical safety tool for parents.

They see, they demand detail, design innovation. We have been able to provide that to them, and, as a result, they have rewarded us with their pocketbooks.

We are extremely grateful for this opportunity. With the great Super Heroes and characters of Marvel combined with our product innovation and passion, we will create winning product across all these exciting categories.