It's a place right now where our brand really resonates with the customer.
It's been a really great collaboration this go-around.
When we first rolled this out, the priority was speed. Now, we're looking at how do we bring the entire brand to life.
The idea is that the customer can wear it to the beach and go to pick up the kids and go to the store.
It doesn't feel like a girdle. It's very free.