Jason Catlett Quotations

The Internet reduces the cost of gathering information about consumers to practically zero, ... Sending a piece of direct mail to a household costs about one dollar, so no one is going to send you 10,000 pieces of mail, but the cost of contacting you in the online world is virtually zero.

They all find out that you opened the mail and they get an invisible tracking number, so if you go to a store ... that number is reported to them and they can build that information into a database,

If you're taking your laptop to Paris and you have to download your e-mail over an expensive long-distance phone call, you still have to download that stuff even if it's junked before you see it. It's really sweeping the cost under the carpet.

Responses to direct marketing are dropping in general. More and more people just throw mail away - especially unmarked mail - without opening it.

The worst actors will be left to use the most sophisticated surveillance techniques as they please.

Engage has done many good things to protect privacy, but my worry is they are firing the starting gun in the race for the bottom,

That's like saying we can't have privacy laws for telephones to protect the privacy of telephone conversations because that might spill over into other areas,

Advertisers are already watching where people go on sites and now they're trying to get details of what is actually bought. Companies holding personal profiles should be required by law to handle the information with extreme care and only use it for the primary authorized purpose.

We regard this as information that Intel behaved deceptively.

By synchronizing cookies with name and address from e-mail, registrations, and e-commerce transactions, the merged company would have a surveillance database of Orwellian proportions,