Jeff Fisher Quotations

A successful solution to the client's design needs requires a collaboration of my skills, talents and knowledge with the client's information base, history in their industry and personality.

External research never depends on the size of the payment being received it is primarily determined by what is needed to create the best possible solution to the client's desires and requirements. The research required is also dependent upon the specific project or industry.

For me, between "Reference" and "Sketching & Conceptualizing" is the "Get the Hell Out of the Studio" step. I most often NEED to shut off the computer, push myself back from my desk and escape the studio space to let possible ideas percolate in my gray matter before committing anything to paper or digital imagery as a sketch or a concept.

Really successful designs can be created without software produced "special effects." Identities do not NEED bevels, gradations, 3-D imagery, Web 2.Oh-Oh and other oh so "special" treatments to be great design solutions for clients.

As designers we are influenced both consciously and subconsciously by everything we see around ourselves. Still, we always must try to avoid anything that has been defined as the latest and greatest "trend" in design.

The K.I.S.S. (Keep It Simple, Stupid) principle was pounded into my head in school and I still follow it today in most of my designs. I know that my most successful efforts are the simplest. I always find myself trying to subtract detail from design concepts in an attempt to distill the idea down to the most basic communication tool.

We'll see how it goes. His health really wasn't a factor. The other side of that is had he been struggling and ailing with something and a question before the game, we would've been forced to have a third quarterback.

When you have the amount of coverage that the game is getting in comparison to 10 years ago, they have to find more and more things to talk about. Because of the enormous amount of coverage the game is getting, officiating is getting scrutinized now more so than it has in the past.

We had several (opportunities) today and we were unable to execute both of our fake punts, which resulted in a field position change.

Typically, if a coach is under contract and it's a lateral move, then the permission is denied. But if it's an opportunity to better himself and move from position coach to coordinator, then it's up to the club to decide whether that's really the move that they're describing. If it is, then I feel it's only appropriate to give those coaches an opportunity to help themselves.