The name doesn't impact sales. What impacts sales is the characteristics or the traits of the variety and how that impacts the bottom lines of the growers.
Perhaps in this case the site isn't as important as saving the building.
There is a public good in having historic and beautiful buildings downtown. It is good to have skyscrapers, but you also need some touchstones to the past to make it interesting and distinctive.
We have also looked at taking the building apart and reassembling it on a new site -- but that is also a costly solution.
It is unfortunate that Martin Selig came into the picture. He has no intention of saving the building. That was clear when we met with him.
It's not ideal under preservation standards; it is considered bad preservation by some. Others think it is better to have the building, even if it isn't on its original site.
