Sugar-free gum is growing at 10-12 percent against a U.S. gum category growing at 7 percent, and some 90 percent of our portfolio in the U.S. is in sugar-free gum.
She doesn't go down the chocolate aisle, but if she happens to pass one in the cosmetics section then that's great. That's what we are banking on to drive growth in the future.
People figure, it's only a buck, how badly can I do?
If you feel guilty about having a chocolate, you feel bad about reaching for the chocolate when 20 people are in line behind you. Research showed there were people who were taking a chocolate bar and taking a newspaper and throwing it over it.
We feel we can sustain a good level of growth and innovation is all part of that growth.
Consumers are driving the sugar-free segment and we are giving them the choice. But our brands are still treats, it is not about having a bar of chocolate for dinner.
