For theme parks to become involved in Halloween, it's kind of a natural fit because it's something that is so easily translated into a live experience. We're able to take what you expect the Halloween experience to be and blow it up a thousand times.
It's a huge part of Mardi Gras, a huge part of New Orleans. All of a sudden, we decided, wouldn't it be great if we can assist the musicians of New Orleans by bringing them here to play?
People just love to be immersed in a frightening Halloween experience. They love giving up that control.
The video boys are going to be busy for a long time here.
